Having been in the Advertising and production business for nearly 40 years, obviously I have accumulated a great deal of experience and information. Knowledge…. that I would like to share with you to assist you in reaching your marketing goals and improving your ROI (returning on investment) with better Advertising results.
National statistics show that upwards of 89% of ALL commercials go completely UN-noticed! Not very good odds, and certainly not a good return on your investment (ROI). The primary reasons for this statistic are simple. (1) Too many commercials and (2) Too many commercials!!!
“Just getting your name out there” ain’t gonna cut it!
Sadly, corporate take overs and their bottom line mentality, have decimated the once talent rich environment of both Radio & TV due to wages and working conditions. With a few exceptions …. (thank goodness)
Fact. It all starts with the Ad. Not what rate you paid, not what program you bought, but the Ad i.e. its content and production value. Period.
If your Ad gets lost in the clutter, is not memorable, or is tuned out, little else happens.
Admittedly even the worst Ad will garner some kind of response, but certainly not the kind you expect and deserve. It’s all about your return on investment (ROI) and I can assure you of a greater return on that investment, because…..
“My Ads” don’t go in one ear and out the other.